Homeowners Interviewed
Discovery interviews completed for the MVP demo.
Know the quote before you commit.
Review cost ranges, red flags, and questions to ask the contractor.
Stop Guessing. Know If Your Renovation Quote Is Fair.
Upload your contractor quote and receive an independent review of pricing, materials, and potential red flags.
Bathroom Remodel
Demo Result
Submitted
$18,500
Fair Range
$12k-$15k
Potentially Overpriced
Social Proof
Built around homeowner uncertainty.
Success metric: "This feels real enough that I would want to use it."
Reliable Contractors
The top challenge homeowners named during research.
Unknown Costs
Fear of overpaying turns simple decisions into risk.
How It Works
Four steps from confusion to clarity.
1
Upload Photos
Add room photos so the project context is visible.
2
Upload Quote
Submit the contractor quote as PDF, PNG, or JPG.
3
Receive Analysis
Review cost ranges, red flags, and contractor questions.
4
Explore Design Ideas
Preview design direction and material budget tiers.
Explore Hestoria
Built for the renovation decision.
Real market materials help homeowners compare contractor assumptions with actual price ranges before they commit.
See a clearer path forward.
Move from quote confusion to design and material confidence.
Upload Project
Show Hestoria what you were quoted.
This visual-only form simulates the homeowner intake flow. Submitting leads to the hardcoded quote analysis page.
MVP Core
Quote Analysis
This is the moment of value delivery: a simple, credible review of price, missing detail, and what the homeowner should ask next.
Project
Bathroom Remodel
Submitted Quote
$18,500
Fair Range
$12,000 - $15,000
Result
Potentially Overpriced
Cost Breakdown
Labor
$7,500
40.5% of total. Above market average.
Materials
$4,000
21.6% of total. Brand not specified.
Permits
$500
2.7% of total. Details missing.
Other
$1,500
8.1% of total. Scope ambiguity.
Red Flags
Labor Cost Above Average
Approximately 20-25% higher than local market rates.
Missing Permit Details
Permit line item present but no itemization or permit type listed.
Material Brand Not Specified
No brand, model, or grade listed for any materials.
Scope Ambiguity
Project description lacks measurable deliverables.
Contractor Questions
What to ask before signing.
Can you break down the labor hours and hourly rate?
Listen for a per-trade breakdown. They should be able to explain who is doing the work and how long each phase takes.
Which specific tile brand and SKU are included?
Vague answers suggest quote-and-swap risk. Ask for exact brand, model, grade, and quantity.
Which permits are required and who pulls them?
Unpermitted work creates legal liability for you. The quote should name permit type and responsibility.
What is the contingency allowance and when is it used?
The contingency should be capped and conditional, not a broad bucket for undefined work.
Design Inspiration
A visual hook for the renovation journey.
No live AI in this MVP. Static sample imagery and tabs demonstrate the future design experience for homeowners and investors.
Before: Renovation
After: Modern Style
Future AI Design Experience
Personalized redesign recommendations powered by AI.
Next Step
Move from visual inspiration into material price transparency.
Material Transparency
Realistic ranges make contractor opacity visible.
Sample price ranges from familiar retail categories show how Hestoria can help homeowners compare material assumptions before they commit.
Vanity
$400 - $900Home Depot. Standard 36" single sink.
Tile
$5 - $15 / sq.ft.Various retailers. Ceramic to porcelain range.
Lighting
$100 - $400Various retailers. Vanity bar fixtures.
Faucet
$150 - $500Various retailers. Mid to premium grade.
Material Budget
Estimated budget by tier.
Budget
~$2,500 - $3,500Builder grade materials.
Mid-Range
~$4,500 - $6,000Name brands and standard SKUs.
Premium
~$8,000+Designer or custom selections.
ABOUT HESTORIA
Why We Started Hestoria
Because homeowners shouldn't have to wonder:
- Am I being overcharged?
- Is this quote reasonable?
- Are these materials worth the cost?
- What will the final result actually look like?
Hestoria exists to help answer those questions.
Renovation decisions should feel clear before money is spent.
Hestoria helps homeowners make sense of pricing, contractor quotes, material assumptions, and design expectations.
MEET THE TEAM
Helping homeowners make smarter renovation decisions.
Hestoria was created to help homeowners navigate one of the most expensive and stressful decisions they make: home renovation.
We're building tools that bring greater transparency to renovation pricing, contractor quotes, materials, and design decisions so homeowners can move forward with confidence.
Our team combines experience in business, technology, customer experience, and home improvement research, with one goal:
Helping homeowners make smarter renovation decisions.
MJ
MJ Kim
Co-Founder
TP
Theo Park
Founder
Company
Building the decision layer for home renovation.
Hestoria is an early-stage renovation intelligence platform designed to help homeowners evaluate quotes, materials, and project risk before money is spent.
Homeowner interviews
Research surfaced reliable contractors, unknown costs, and fear of overpaying as core pain points.
MVP screens
Home, upload, analysis, design inspiration, material transparency, and beta conversion.
Core promise
Stop guessing. Know if your renovation quote is fair.
Roadmap
From prototype to renovation OS.
Quote Intelligence
Normalize contractor estimates into understandable cost categories.
Design Guidance
Help homeowners connect budget, taste, and feasibility.
Trusted Execution
Create a clearer handoff between homeowner intent and contractor delivery.
Join Beta
Help shape Hestoria
Help shape Hestoria
before launch.
First to join Hestoria Beta
Ready to join?
- Early access invite
- Quote review demo
- No spam or data resale
Your information is used only for
Hestoria Beta access. We never sell or share it.